Why Is Press Release Distribution Still So Difficult in Nigeria, Africa? Pressford Media has changed That. Despite the growth of digital media, many organizations still face a pressing challenge: Why is press release distribution so difficult and fragmented? Pressford has stepped in to change that narrative.
As a new platform developed under Erumedia Group, Pressford is focused on eliminating the barriers that limit access to media visibility across Nigeria and Africa.
Founded by Ayobami Eruobami, a leading voice in public relations and reputation management, the platform reflects years of experience navigating the complexities of media engagement.
Pressford is designed to streamline distribution processes, improve targeting, and ensure that stories reach the right platforms efficiently. It represents a shift from outdated, manual processes to a more accessible, technology-driven approach.
Beyond distribution, Pressford emphasizes the role of storytelling in building influence, positioning itself as both a tool and a strategic partner in communication.
